Just saw my first Christmas ad last night. It must be time for my annual tongue-in-cheek Christmas piece, first published in 2009…
Here we are enjoying Halloween, and along comes the first of a future onslaught of “holiday” commercials! Yippee! Yes, they can be subtle at first, but they are there. Look closely. They creep on to our TV screens like ghosts and goblins sent to disturb our mellow post-Halloween days. Panic sets in.
It must be my age. Each year I face the “holidays” with increasing dismay instead of the previous joy. The “holidays” make me tense and uncomfortable. Instead of childhood visions of sugar plums from my ancient past, I now feel dread, pure and simple.
The advertising is ugly. It does me in… Is it the good old American hard-sell or the nauseatingly sweet, happy families advertising anything you need RIGHT NOW? We all know this is pure fiction!
Why do the Hallmark ads bring a wee tear to our eye? Because we know they aren’t real. They try to capture a life we wish we had instead of the one we live now. And don’t get me started with those male fantasy commercials, where he buys her that one special piece of jewelry so she’ll fall into his arms for a night of amazing sex, suggesting not too subtly she’s nice for a price.
I admit, when Mike and I first met, we had a lot of fun going out to buy our first tree together. We were so happy to have someone to share ANY holiday with. But now it all feels so crass to me. The “holidays” have turned into a gigantic embarrassment. This tradition has soured.
I swear if Jesus came back and saw what’s being done in his name, he would slit his wrists. It has really turned UGLY. Pushy people fighting over parking places at the mall, really?
We decided to opt out years ago. Enough is enough!